Dr. Ray Titus

Dr. Ray Titus holds a Doctorate in Business Administration from SMC University, Zug, Switzerland, an MBA (Global) from Deakin University, Australia, and an MBA (Marketing) from the International Management Institute, Belgium. He completed his Post Graduate Program in Management (Business Analytics) from IMT, Ghaziabad and topped his undergraduate studies in Hotel Management from IHM, Trivandrum. Ray is a certified Six Sigma Green Belt awarded by KPMG. Dr. Ray has taught courses as Visiting Professor at IIM Bangalore, SP Jain Center of Management, Dubai & Singapore, Asian Institute of Technology, Thailand, and the Institute of Product Leadership. As a Consulting Advisor at Sphere Thoughts, a Bangalore based Research & Consulting Firm and as a Marketing Consultant, Dr. Ray aids clients in generating buyer insights, building go-to-market and growth strategies. Dr. Ray is the founder of Dabit Lab, a digital habits research lab that uses mixed method research techniques to generate depth-driven user insights.

Listed as a 'Consumer Lifestyle Expert' by Economic Times, Dr. Ray is frequently invited as a speaker on consumer and lifestyle related topics. He is the author of 3 books namely, ‘Round the Clock: How a Digital Marketplace is Transforming Business’ (Sage, 2018), ‘Yuva India: Consumption & Lifestyle Choices of a Young India' (Random House, 2015) and 'Business Drama - How Shakespearean insights help leaders manage volatile contexts' (co-author, Zorba, 2014). His business articles and expert comments have featured in leading Indian and global media publications. His blog, ‘Buyer Behaviour’ has been featured among leading business blogs.

Dr. Ray’s entry into academia followed a decade long stint in Industry where he served in Operations, Marketing, Project, and Strategy roles. As an Industry professional he has formulated and executed growth initiatives that include portfolio and category expansions, product introductions, and the launch of an independent strategic business unit. His industrial stint saw him managing service and retail operations at the Taj Group of Hotels, India and the Landmark Gulf Group, Dubai. As the Marketing Head at INI Technologies, Dr. Ray oversaw market and product development initiatives, and while at Coffee Day, Ray spearheaded the launch of Coffee Day Xpress as an independent Strategic Business Unit. In executing growth strategies for businesses, he has forged cross-border strategic alliances and custom-designed franchising models for market expansions.